Hello, I'm Jay Franks.
Digital Optimisation
A conscientious digital professional focused on improving website performance, conversion rates, UX, and ecommerce sales through data-driven optimisation.
A conscientious digital professional focused on improving website performance, conversion rates, UX, and ecommerce sales through data-driven optimisation.
I'm a conscientious Digital Optimisation Specialist with experience improving conversion rates, user experience, and web performance for a variety of e-commerce and digital clients.
I have worked with agencies and in-house teams, implementing A/B tests, optimising website speed, and refining UX/UI to maximise sales and engagement.
With a background in Digital Media, I combine analytical thinking and creativity to solve real-world digital challenges.
Various site optimisations including product schema work, page speed and SEO.
A/B testing UI/UX changes and CRO optimisation using VWO.
Lighthouse and Technical SEO improvements.
Careers landing pages built along with a new FAQ's module!
As seen on TV, website built to allow people to sell old valuables!
Website built for the UK's largest Independent Veterinary Group.
Product bundles, variants, reviews, brochures module & more...
Redesigned and re-built an e-commerce website from scratch.
Find the closest stockist's based on postcode search.
Allows customers to book a vintage expert call.
Google Maps API work and vet surgery location information.
CMS upgrade, cookie popup, pint finder updates and more!
Fuel card application FE improvements, including improved UI UX and resuable content across brands.
Website build for a company offering ethical, high-quality medical writing.
Partnering with Fusion, a leading UK SEO company, to elevate SEO performance.
Created a logo as part of a multi-format campaign for a Skiing Festival.
Designed a poster and digital ad campaign for Avicenna.
Created the graphics for Lifelab’s Facebook ad campaign on hayfever.
Designed a web banner for Absolut Vodka targeting Jazz lovers.
Music video created for the song "The Hunter" by Slaves.
Information design piece for Leicester City’s great escape to title winners.
Short animation created to promote Boosts 15th anniversary.
Kinetic typography animation to the famous Rocky speech.
Mashup demonstrating Chase & Status as a postmodern music group.
Title scene animation created for the hit series Doctor Who.
Find the closest stockist's based on postcode search.
Search for and rate recent movies you've watched!
With experience across A/B testing, UX/UI optimisation, SEO, and web performance, I help businesses increase conversions and drive ecommerce growth.
My analytical yet creative approach ensures that optimisation strategies are not only effective but also aligned with brand and user experience goals.
I have strong experience in conversion rate optimisation, experimentation, and front-end performance for e-commerce and digital clients.
My work includes implementing and managing A/B and multivariate tests, collaborating with designers, developers, and analysts to validate design improvements and drive data-informed decisions.
I have delivered measurable results such as increasing conversions through test-led UX improvements, raising site performance scores into the 90s, and driving a 41% uplift in sales through a full e-commerce redesign.
I combine analytical thinking, creative problem-solving, and technical expertise to continuously enhance the user journey and deliver business impact.
I enjoy digital optimisation because it blends analytical thinking with creative problem solving, allowing me to test ideas, validate assumptions, and make data-informed improvements.
It’s rewarding to see small, well-tested changes drive measurable impact, from improving customer journeys and conversion rates to boosting overall business performance.
I also enjoy the iterative and collaborative nature of experimentation. Working with designers, developers, and analysts to uncover insights and continuously refine the ecommerce experience keeps the work dynamic, impactful, and always evolving.
Attention to detail, strong analytical skills, and a data-driven mindset allow me to identify optimisation opportunities and execute them successfully.
Combined with excellent communication and collaboration skills, I can align optimisation strategies with business goals and deliver measurable results.
One of my most impactful projects was at Healthy Stuff, where I led the redesign and rebuild of their primary e-commerce website.
The project delivered a 41% increase in sales and improved performance scores into the mid-90s. Alongside the redesign, I launched their first A/B testing programme using Google Optimise, with one hero variation test improving conversions by 6%.
This experience showed me the value of combining experimentation, UX improvements, and technical optimisation to achieve measurable business results.
Outside of work, I enjoy exploring digital trends, learning new optimisation tools, and staying active through running and fitness.
Balancing professional growth with personal wellbeing helps me stay sharp and creative in my work.
