Experienced in leveraging analytics and data to guide digital optimisation strategies, ensuring decisions are grounded in evidence rather than assumptions.

Skilled in using Google Analytics and Google Tag Manager to track user behaviour, measure performance, and validate the impact of optimisation work. Capable of setting up meaningful tracking frameworks that align with business objectives.

Adept at translating complex datasets into clear, actionable insights—highlighting opportunities, uncovering user pain points, and providing recommendations that improve engagement, conversions, and overall digital performance.